Founder & CEO
Verena Koch, founder and CEO of Professional Parts has many years’ experience in the Automotive industry across various areas of the business. She has mostly been at OEM national level where she noticed that millions of Rands worth of parts had to be written off and destroyed because of policy. Many years later she decided to take the plunge and start a business where she is able to salvage these parts because she knew that there is still had a need for them in the market.
In February 2018, Verena registered Professional Parts as a (Pty) Ltd and is a level 4 BEE contributor. Her aim is for Professional Parts to provide genuine automotive parts and accessories back to the market at an affordable rate. Professional Parts also offers their clients a variety of alternate parts should our customers require them.
Our company ethos can be summed up by the following quote:
“100% of customers are people, 100% of employees are people. If you don’t understand people, you don’t understand business.” – Simon Sinek
Professional Parts’ vision is to ensure that when we deal with customers we treat them as if they are investors in our business because they are. To elaborate, the cliché says that if it was not for our customers, we would not be in business. We look at it completely differently! A car is the second biggest investment a person will have in their lives and it is your car that earns you a living, lets you have a social life and even creates memories. This is why Professional Parts wants to ensures that your pride and joy keeps on running like new.